What is brandPositive™?
Developed by Clover Road, brandPositive™ is the primary component and an integral part of Clover Road's inTarget™ client targeting system.
BrandPositive™ positions your business in a way that truly makes you stand out from your competitors and stand out to your prospects.
With so many competitors, it’s easy to blend right in get lost in a sea of sameness. That’s what your brandPositive™ is all about.
Together with brandPositive™ we establish how your business is perceived relative to competitors in your prospects’ minds. It is how the perception of your business is compared to other businesses of similar nature with regard to quality, leadership, value, prestige, trust, safety, social responsibility etc.
Who is brandPositive™ for?
Clover Road's brandPositive™ is for any organization that has experienced or is experiencing one or more of the following:
- Your organization has a poor, confusing or nonexistent image
- The primary benefit your organization “owns” has evolved from a differentiating benefit to a cost-of-entry benefit
- Your organization is significantly altering its strategic direction
- Your organization is entering new businesses and the current positioning is no longer appropriate
- A new competitor with a superior value proposition entered your industry
- Competition has usurped your organization’s position or rendered it ineffectual
- Your organization has acquired a very powerful proprietary advantage that must be worked into the marketing