I am very happy to announce the new brand identity design I have created for Innovative Hearing Solutions Inc.
To the left is the previous logo identity.
Innovative Hearing Solutions is a Canadian, East Coast hearing aid retailer who needed to position themselves as being relevant in this changing times of high tech communications. A chain of 6 stores, previously known as Cheryl's hearing Services, J.E. Ramsay Hearing Services and Lilian T. McNulty Hearing Services, they needed to consolidate all the names into one new, modern and innovative brand.
This new brand identity positions themselves as modern and professional. This is shown through the colour pallet, the icon and the font choices. The icon itself is not meant to be any specific identifiable thing, but an abstract icon which is open to interpretation.
In addition to the brand, a brand manual was created to ensure seamless integration of the new logo across multiple locations.
By creating this new and fresh logo, Innovative Hearing Solutions has a wider appeal to a larger demographic.
How is your brand positioned? Is it relevant with the changing times?
Ciao,
Robert Scozzari
