See ya Hbc, hello Hudson's Bay Co.
For those of you that don't live in Canada, this may not be very relevant to you. The greatest institution of Canadian retail has recently rebranded themselves.
The Hudson's Bay Co., which was founded in 1670 by King Charles II has announced a new logo. Most important in this new rebranding is the full name of the company, and not Hbc which they have been using for the past while.
I'm quite happy, the most recent logo, seen here…

This is the previous Hbc logo.
… was not very inspiring for such an institution.
The new logo, is inspired from one of the original logo's for the company. You can see here…

Original Hbc crest
I'm glad Hbc took this rout. I like it quite a bit.
Ciao,
Robert Scozzari
