I'm very proud of the new look Clover Road has designed for the Burlington Economic Development Corporation in promoting their up-and-coming Mayor's Luncheon series. Clover Road worked directly with BEDC to develop this poster and the following ads which will appear in the Burlington Post and the Hamilton Spectator.

If you are interested in finding out more about this great event, click here to go to BEDC's website.

Ahh Toyota.

Now that’s a branding nightmare. Amongst other nightmares. In the middle of the biggest automobile recall in history and one of the biggest branding wounds in history, Toyota is going to have to do some serious repair work to it’s brand. Luckily for them, prior to this mess they got themselves in, they had one of the strongest brands in the world with some of the highest customer satisfaction rates of any company. So I have one question in all of this that I have not seen anywhere else: Where is Lexus going to be in all of this?

You see, Lexus is owned by Toyota. It is their luxury line of automobiles. But Toyota does something unique that specifically becomes beneficial in a time like this.

Hi, I'm very happy to announce that Clover Road is partnering with the Burlington Economic Development Corporation to provide branding, graphic design and marketing services to the BEDC over the course of 2010. As a part of the partnership, Clover Road will be developing the marketing and advertising for BEDC hosted events and will be re-branding a program developed by the BEDC.

This new partnership is exciting as Clover Road has the opportunity to contribute to the economic development of Burlington Ontario.

The 2014 Winter Olympics has officially revealed it's new logo recently. The new logotype is a very simple, easy to read and identify. I have to be honest, I'm not blown away by it. I do think the play with the "hi" and the "14" is interesting. To be honest, I think its far too safe. I think they are trying desperately to not stir the pot after 2012 logo caused so much controversy.

Let me know what you think…

Something that's important to Clover Road and I know is important to my clients is creating brands and specifically design collateral that is at peace with the environment. Now, I'm not going to start a debate on global warming, but I am going to talk about providing products and marketing collateral that does not pollute the Earth even further and uses as few chemicals as possible.

I love paper products. I love receiving and holding a well designed promotional item. I especially love designing them. I believe it leaves a lasting impression. While digital is great, and it has it's place. Good old fashioned analogue printed collateral goes a long way. Paper selection is a vital component to the impact of your printed item. It also has a huge impact on your brand positioning. Different papers say different things.

Read more to learn about the diferent types of recycled papers for your projects.

Hi, have you heard the term crowdsourcing? Maybe you have, or not. Derived from the word Outsourcing, It's when companies use the Internet to gather huge crowds of people and have them solve a problem. Instead of outsourcing to a company, a task is left to the will of the people or a crowd. It's pretty much like when a company has a contest to name it's newest product, and the general public submits names and votes on the best one, in the end, deciding the brand name of the new product.

Well, that's what Kraft did with a new, more spreadable version of it's famous Vegemite. Boy, did things go wrong. I myself, have never had the pleasure of Vegemite on toast. Nor am I sure if I ever would want to. But if I were to ever find myself on a vacation in the friendly Australia, perhaps I would at least give it a try.

I recently was driving past my local Williams Coffee Pub and noticed something. It was no longer a Williams Coffee Pub, but a Williams Fresh Cafe. They actually have rebranded, good for you Williams! Congratulations on your rebranding.

For those of you that are not familiar, Williams is a local cafe and eatery. I think their greatest asset is the free internet that they offer. This has allowed them to become the local meeting place for business folk all around. If you were to go into any Williams during work hours, you are always going to find countless laptops opened and numerous meetings taking place. The old branding and positioning was focussed around the cafe experience. It was important and a good strategy ten years ago, but that time has passed.

Recently, I was driving to go visit a client. My eye was caught by a logo on a sign for a local golf club, Millcroft Golf and Country club. So I gracefully stopped my car and snapped this photo. What caught my eye was not what it was, but what it wasn't. You see, for a split second, I thought I was looking at a sign for the retailer Michaels Arts and Craft store.