http://www.cloverroad.ca Stand out from your competitors. Stand out to your prospects. Thu, 24 Jun 2010 16:24:37 +0000 http://backend.userland.com/rss092 en I'm very excited to officially announce a new project from Clover Road. It's in Beta stage, but so far, things have been moving very well. Halton ecoBeez. I may have already sent some of you an introductory message about the new initiative. If not, check it out.

]]> http://www.cloverroad.ca/introducing-halton-ecobeez/ Hi, I'm super excited to show the new logo identity I've done for Acorn Family Health and Wellness Centre. Acorn is a state of the art, eco-friendly healthcare facility featuring earth friendly features not found in any competitors. Acorn required a new brand identity which effectively communicated the benefits of the new facility in a meaningful way. By using the tree icon and the oak leaves, we achieved what we set out to, and created a logo identity which uniquely sets Acorn apart from competitors.

]]> http://www.cloverroad.ca/logo-design-acorn-family-health-and-wellness/ Government data could be thought of as being quite boring and dry. People typically have the same thoughts of accountants and other data driven organizations. But check out the video of how beautiful and interesting this information could be with some great design applied to it. Click through to see the video.

]]> http://www.cloverroad.ca/design-for-america/ I came across this fantastic user interface design at the website for the band Arcade Fire. I tell you, they managed to bring back some great nostalgic feelings spinning the record. I had tons of fun spinning it forwards and backwards and flipping it over to side B. Fantastic. Go there and play for a bit. It's tons of fun.

]]> http://www.cloverroad.ca/arcade-fire-spins-the-vinyl/ I recently read this article on how Kodak is rebranding themselves as an environmentally green company. Reading through, I see that there are some significant greening practices they are taking on. I definitely see many companies that have already been practicing some green initiateves trying to brand those components as green to paint themselves a bit more green. Just watch out for greenwashing, I'm starting to see it happen more and more.

]]> http://www.cloverroad.ca/kodak-cares/ I love this, it's a great example of using design to innovate and to help the environment at the same time. Puma has developed what they call, "The clever little bag". It eliminates the old fashioned shoe box and replaces it with a reusable bag. They have eliminated tons of packaging and made a great mark to stand out from their competitors.

]]> http://www.cloverroad.ca/puma-clever-little-bag/ Next time you are in the yogurt isle of your grocer, check out some of the brands of yogurt and the special bacteria that they promote as being it's "unique" type of "culture". Oh, yea, they likely wont call it bacteria, they cleverly disguise the fact that it's bacteria by calling it a "prebiotic culture" or "probiotic culture". But it's all bacteria. You also wont hear them advertise it as their own unique "strain". That wont sell yogurt very well.

]]> http://www.cloverroad.ca/bacteria-as-brand-differentiators/ I had the pleasure of creating an invitation for an open house jointly hosted by Anderson Carpet and The Elves Workshop. They are both great Burlington based businesses. If you are looking for something fun and exciting to do on May 12, 2010 from 7 pm to 9 pm, love interior design and want to see the latest inspiration of the spring season, then go check it out.

]]> http://www.cloverroad.ca/open-house-invitation/ Hi, I've completed a new logo identity for Caroline Family Health Team. They are a full service family health care facility in Burlington Ontario. They wanted a simple brand identity that quickly communicated health, well-being and vitality. The usage of common visual cues associated with the healthcare industry help this logo achieve it's goal.

]]> http://www.cloverroad.ca/caroline-family-health-team-logo-identity/ I remember shopping at A&P as a child with my mom. Once upon a time, A&P dominated the supermarket landscape with a whopping 16,000 stores back in the 1930s. Now, they are sitting at about 429 stores. None of the existing stores are in Canada where I'm from. A&P sold its Canadian operations to Metro Inc. back in 2005 and Metro began phasing out the A&P brand name in 2008.

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