Hi there, I'm going to start sharing my marketing strategies that will help make any marketing campaign much more successful. Many of my blog's readers are business owners or marketing/sales professionals and I know will benefit from some inside tips on marketing.
The first in my series revolves around making the target of your marketing / advertising campaign feel like they are a part of the solution.
Clover Road's Marketing Tip #1:
Involve the Audience
When trying to engage an audience, make sure to involve that audience. When involving the audience, the sheer fact of having them participate in your marketing is an excellent way of guaranteeing full attention and buy in. When you involve the audience, no longer do they have the option of zoning out and missing your message. Instead, they become an active participant in your marketing message and therefore, you have highly increased the probability of successfully winning them over.
Way's to involve the audience are:
- Ask Questions: By asking questions, the audience needs to think. They need to pay close attention to you your words and think of an answer. This is much more engaging than if you tell them the answers. By telling them the answers, you have given them no reason to consider what you have just told them.
- Make it Personal: Relate the marketing or advertising campaign to them. Find out something personal about your audience and use it in your campaign. By making it personal, the audience has a better understanding of the product or service you are offering. A company that sells orthopedic footwear may want to consider incorporating messages of the discomfort and pain experienced without their footwear.
- Tell Stories: Stories are excellent ways of involving the audience. When you hear a story, the natural reaction in your brain is to relate that story to yourself. Stories about anyone's childhood evoke memories of your own. Stories about anyone's grade school experiences evokes memories of your your. It's a natural emotional reaction.
- Don't complete the story: This is an excellent strategy as well to involve the audience. By not completing the story, again, the audience must complete it themselves. This makes them think about what you said and makes them relate it to themselves.
If you successfully involve the audience, they are no longer merely a recipient of your marketing or advertising campaign, they are an active participant in it. And when you make the audience an active participant, your message is absorbed and retained.
Ciao,
Robert Scozzari | www.CloverRoad.ca
Cool beanz Robert, involvement tip #4 is a powerful tactic and as you probably know goes under the name of the ‘Zeigarnik Effect’. That’s all I’m saying… Google it