I love the opening intro to the show Mad Men. It’s beautiful to watch. But if you look closely at it, it’s telling a story. It’s a story about a man who, after working his way to the top, finds his life crumbling around him. Click here or the image above to watch the video via YouTube.

If you watch the show, you can see how it relates. This type of opening intro graphics was first perfected by Saul Bass. The brilliant mind behind the magnificent openings for movies such as Vertigo and Casino. I’ll post more on Saul Bass another time.

Ciao,

Robert Scozzari

Posted: December 6th, 2009 under Design, Intro Graphics, Youtube videos.
Comments: none

Recently, I was watching television – which is quite rare in and of itself. I don’t remember what show it was, but it was an American network. Instead, I noticed a commercial that aired instead. It was a spot for the American Cancer Society. I thought it was an excellent advertisement, unlike what one usually sees for a non-profit. Let me show you, here is the advertisement courtesy of YouTube. Read more »

Posted: October 2nd, 2009 under Advertising, Youtube videos.
Comments: 1

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Posted: April 30th, 2009 under Announcements, Branding, Environment, Process, Project Profiles, Youtube videos.
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The Pomegranate Phone

Last year I came across this viral marketing campaign and was blown away. I’m going to spoil it a bit and tell you it’s a clever disguise for something that isn’t a telephone. It’s very clever and fun to watch. Try to figure it out for yourself. I will tell you though, it’s very handy to have a telephone that brews coffee.

www.pomegranatephone.com

I think it’s fantastic. And here is why. Read more »

Posted: April 6th, 2009 under Branding, Viral Marketing, Youtube videos.
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Hello, I am excited to tell you about my first YouTube video. First of all, it’s a complementary video to my blog article titled, “The Logo Design Process“. So if you haven’t read the article, go check it out.

This video actually takes you into my mind as I explore concepts to a final logo. I’m very interested to hear your comments. Is my created process close to what you thought it may be? let me know…
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Posted: November 27th, 2008 under Branding, Youtube videos.
Comments: 1