Not sure if you have read about it in the papers or on the webernet. There is some heated controversy brewing about Team Canada’s Olympic outfits. More specifically, the branding on them. Without ado, here it is for you to judge…

Now, the controversy, the logo on the left (Team Canada) is too similar to the logo on the right (The Conservative Party of Canada). Is this real? Is this a blatant rip off? I say no.

What this is actually is two unoriginal and two unimaginative logo designs. Neither of the logos try to capture a unique aspect of the organization they are meant to represent. A ‘C’ with a maple leaf inside of it would likely be the first round draft of concepts that should not be shown to the client.

What does this mean to you, the business owner or marketer? Read more »

Posted: October 8th, 2009 under Branding, Newsletter Articles, Opinion.
Comments: none

• The Rolling Stones Logo

So I recently read an article in Business Week of how the original artwork of the Rolling Stones Tongue logo has recently been sold to a museum. The artwork sold for a whopping $92,500. Read the article for yourself. The Rolling Stones logo makes for a very interesting case to demonstrate the benefits of a great brand (band) identity for any business. Here are some points I’d like to point out about this logo that every single business owner and anyone in charge of marketing should know… Read more »

Posted: September 17th, 2009 under Branding, Newsletter Articles, Useful Links.
Comments: none

Something happened today, OMG! Google made the search box bigger. What!

The search box is bigger?

But why?

First take a look at the old Google search box on their main search page…

Google search box old

Read more »

Posted: September 10th, 2009 under Branding, Newsletter Articles, User Interface Design.
Comments: none

A genuine debacle has happened. I know that many of you are floored that this has happened. And the ones that don’t know, you had better sit down for this one. I mean it. This is big like a vente latte at Starbucks. Or actually, I should say it’s big like a Billy Bookcase with the height extension unit.

OK… I don’t know how to tell you. Well, first I should tell you about the outcry that this news has caused. Bloggers have been crying in their blogs. Tweeters have been shouting in their Twitters (but not more than 140 characters). Facebookers have been mourning in their groups. What has happened to this world? Does anyone not see the crying horror that Ikea, the lovely Swedish furniture chain, has inflicted on it’s fans around the world!

Here it is…

Brace yourself…

Ready?

Read more »

Posted: September 3rd, 2009 under Branding, In the News, Newsletter Articles, Type.
Comments: 1

A term  you may not have heard of is Brand Essence. What is Brand Essence? Brand Essence is essentially the core essence of what your brand is about. The heart and soul. Brand Essence is often summed up in about 2 to 3 words. Not necessarily a sentence, but three simple words that defines what it is that your brand is about. With your brand essence, you want to define the core values that drive your business. It defines the relationships you, your business and employees have with your customers and suppliers. Read more »

Posted: July 29th, 2009 under Branding, Newsletter Articles.
Comments: none