The Pomegranate Phone
Last year I came across this viral marketing campaign and was blown away. I'm going to spoil it a bit and tell you it's a clever disguise for something that isn't a telephone. It's very clever and fun to watch. Try to figure it out for yourself. I will tell you though, it's very handy to have a telephone that brews coffee.
I think it's fantastic. And here is why.
Using some Google tools, I have found that there are 227 websites that link directly to the homepage of this website. Search for yourself by typing into a Google search window, link:www.pomegranatephone.com
This is a great example of viral marketing.
Now the question is, does this translate to the desired outcome? That depends on what the desired outcome is. If the outcome is an increased awareness and a higher brand profile, then I think it will be successful.
Ciao,
Robert Scozzari | www.CloverRoad.ca
