I’m very proud of the new look Clover Road has designed for the Burlington Economic Development Corporation in promoting their up-and-coming Mayor’s Luncheon Series. Clover Road worked directly with BEDC to develop this poster and the following ads which will appear in the Burlington Post and the Hamilton Spectator.

BEDC Mayor's Lunch Poster designed by Clover Road.

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Posted: February 18th, 2010 under Advertising, Burlington Economic Development, Clients, Project Profiles.
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Hi, I’m very happy to announce that Clover Road is partnering with the Burlington Economic Development Corporation to provide branding, graphic design and marketing services to the BEDC over the course of 2010. As a part of the partnership, Clover Road will be developing the marketing and advertising for BEDC hosted events and will be re-branding a program developed by the BEDC.

This new partnership is exciting as Clover Road has the opportunity to contribute to the economic development of Burlington Ontario.

Ciao,
Robert Scozzari RGD

Posted: January 26th, 2010 under Announcements, Branding, Clients, Marketing, Useful Links.
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Recently, I was watching television – which is quite rare in and of itself. I don’t remember what show it was, but it was an American network. Instead, I noticed a commercial that aired instead. It was a spot for the American Cancer Society. I thought it was an excellent advertisement, unlike what one usually sees for a non-profit. Let me show you, here is the advertisement courtesy of YouTube. Read more »

Posted: October 2nd, 2009 under Advertising, Youtube videos.
Comments: 1

Hi there, I’m going to start sharing my marketing strategies that will help make any marketing campaign much more successful. Many of my blog’s readers are business owners or marketing/sales professionals and I know will benefit from some inside tips on marketing.

The first in my series revolves around making the target of your marketing / advertising campaign feel like they are a part of the solution.

Clover Road’s Marketing Tip #1:

Involve the Audience

When trying to engage an audience, make sure to involve that audience. When involving the audience, the sheer fact of having them participate in your marketing is an excellent way of guaranteeing full attention and buy in. When you involve the audience, no longer do they have the option of zoning out and missing your message. Instead, they become an active participant in your marketing message and therefore, you have highly increased the probability of successfully winning them over. Read more »

Posted: April 7th, 2009 under Clover Road's marketing tips.
Comments: 1

The Pomegranate Phone

Last year I came across this viral marketing campaign and was blown away. I’m going to spoil it a bit and tell you it’s a clever disguise for something that isn’t a telephone. It’s very clever and fun to watch. Try to figure it out for yourself. I will tell you though, it’s very handy to have a telephone that brews coffee.

www.pomegranatephone.com

I think it’s fantastic. And here is why. Read more »

Posted: April 6th, 2009 under Branding, Viral Marketing, Youtube videos.
Comments: none