Clover Road – branding + graphic design » Inspiration

Puma’s clever little bag

Robert Scozzari — Wed, 19 May 2010 14:07:37 +0000

I love this, it's a great example of using design to innovate and to help the environment at the same time. Puma has developed what they call, "The clever little bag". It eliminates the old fashioned shoe box and replaces it with a reusable bag. They have eliminated tons of packaging and made a great mark to stand out from their competitors.

Great job Puma.

How beautiful: Flickr Flow

Robert Scozzari — Mon, 15 Mar 2010 14:05:26 +0000

How beautiful is this? It's a project called Flickr Flow. A graphical visualization of all the average colours of all photographs posted to Flickr during 2009. Learn more about it here.

The Art of the Idea: 8 Ways to Light the Bulb Above Your Head

Robert Scozzari — Fri, 11 Dec 2009 18:00:49 +0000

Idea's are the most precious element on earth. They are more valuable than gold. Nothing can exist without an idea. You cannot make money or run a business without ideas. Do not under estimate the power of ideas. Therefore, keeping them fresh and nurturing new ideas all the time is essential to your success.

Here is a great slide-show on the book, The Art of Ideas by John Hunt. Check it out.

Ciao,
Robert Scozzari

Beautiful Barcodes

admin — Fri, 13 Nov 2009 14:20:37 +0000

Here is something for inspiration. The most beautiful barcodes. What? Barcodes??!!??
Yes, Barcodes. You see, even something like barcodes can be beautifully designed.

Here are a some very creative barcode designs for you to be inspired by.

All of the above barcodes have been designed by the Japanese design company d-barcode.

Ciao,

Robert Scozzari, RGD

Be the best choice – experience higher sales and profits

admin — Wed, 22 Apr 2009 13:10:48 +0000

I've recently had an inspiration that I myself am using for my own marketing here at Clover Road. And it goes something like this…

No matter how many options there are, there is only one option… the best option. Be the best option.

For me, this goes deep. Everyone, everyday, is presented with many options and choices that need to be made. But no matter how many choices there are, only one selection is ever made. When marketing your business, your customers have many, many choices. How do you get your customers to choose you then? How do you stand out so your potential customers choose your business, or product or service? Simple, be the best choice.

And that's what branding is about! Being the best choice. Positioning your business, product, brand as the best choice. To be the best choice, you need to be unique. If you are not unique, you can never be the best choice. This makes it simple for your customers to choose you.

Position your brand to be the best choice and watch your revenue go through the roof.

Ciao,
Robert Scozzari

Saul Bass – Vertigo Poster

admin — Fri, 03 Apr 2009 19:56:02 +0000

For those that didn't know. Saul Bass is one of my favourite graphic designers. I have this poster in my studio. I love looking at it.

Ciao,

Robert Scozzari

The Man with the Golden Arm

admin — Fri, 23 May 2008 13:34:49 +0000

Saul Bass is one of the greatest graphic designers in history. He was best known for fantastic opening sequences to movies. Here is one of his classics, The Man With The Golden Arm…