I recently was driving past my local Williams Coffee Pub and noticed something. It was no longer a Williams Coffee Pub, but a Williams Fresh Cafe. They actually have rebranded, good for you Williams! Congratulations on your rebranding.
Old Williams Coffee Pub
New Williams Fresh Cafe
Posted: January 15th, 2010 under Comentary, In the News, logo identity, rebrand.
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Vancouver is the first city in Canada to have a Vodka named after it. I personally would have liked to see Absolut Burlington with an illustration of an incomplete pier (gotta live here to get it). Or Absolut Hamilton, with a… um… never mind.
I think it’s a nice design. Congratulations Vancouver.
Let’s go drink to celebrate!
Ciao,
Robert Scozzari RGD
Posted: December 9th, 2009 under Branding, In the News.
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Here is an article I found that I think you will find informative.
If you want your brand to be relevant, you must offer your clients, customers and prospects useful information. You must give, give and give.
If you want your brand to be less relevant and forgettable, hire a celebrity. Read more »
Posted: November 19th, 2009 under Branding, In the News.
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So Apple, who you may be familiar with their products, (iPhone, iPod, Macintosh Computers etc.) is suing The Australian Woolworths (Large retail chain). Why? Because their logo has an “apple” in it.
What? An “apple”? Well, it must look allot like Apple’s “apple”, the one in their logo right?
Well, no. It’s actually quite different. It’s actually quite a creative representation of an “apple”. It even slightly looks like a “W”, for Woolworths.
Well, it must be the same colour as their logo right?
Well, no. It’s green.
Perhaps it has a bite out of it, like the Apple logo?
Uh… no to that too. No bite. It has not been bitten. Ixnay on the itebay.
So why are they suing Woolworths? Well, because it’s an “apple”. Apparently they hold the rights to “apples” in logos. This is not the first time that apple has sued over the image of an “apple” in a logo. Read more »
Posted: October 21st, 2009 under Branding, In the News, Opinion.
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A genuine debacle has happened. I know that many of you are floored that this has happened. And the ones that don’t know, you had better sit down for this one. I mean it. This is big like a vente latte at Starbucks. Or actually, I should say it’s big like a Billy Bookcase with the height extension unit.
OK… I don’t know how to tell you. Well, first I should tell you about the outcry that this news has caused. Bloggers have been crying in their blogs. Tweeters have been shouting in their Twitters (but not more than 140 characters). Facebookers have been mourning in their groups. What has happened to this world? Does anyone not see the crying horror that Ikea, the lovely Swedish furniture chain, has inflicted on it’s fans around the world!
Here it is…
Brace yourself…
Ready?
Posted: September 3rd, 2009 under Branding, In the News, Newsletter Articles, Type.
Comments: 1