I had the pleasure of listening to Jim Little – Chief brand and communications officer at RBC talks about branding and what it means to him.

Jim is responsible for building the brand and improving communications globally for RBC – The Royal Bank of Canada.

Jim’s philosophy on branding

Jim’s definition of branding is this (Which he developed about 15 years ago) Read more »

Posted: April 3rd, 2009 under Branding, Important People.
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