Recycled papers.
Something that’s important to Clover Road and I know is important to my clients is creating brands and specifically design collateral that is at peace with the environment. Now, I’m not going to start a debate on global warming, but I am going to talk about providing products and marketing collateral that does not pollute the Earth even further and uses as few chemicals as possible.
I love paper products. I love receiving and holding a well designed promotional item. I especially love designing them. I believe it leaves a lasting impression. While digital is great, and it has it’s place. Good old fashioned analogue printed collateral goes a long way. Paper selection is a vital component to the impact of your printed item. It also has a huge impact on your brand positioning. Different papers say different things. Read more »
Posted: January 25th, 2010 under Design, Environment, Print, Useful Links.
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