Brochures

9 Rules for Creating Great Brochures

brochurefolds
I see many brochures. I see them when they are handed to me by a business owner or a sales person. I see brochures when I pick them up in lobbies of offices. I see brochures in design magazines. I see them all the time. Also, I see them when I design one for a client. It’s fair to say that over the years, I’ve developed a keen eye for what separates the good brochures from the… uh… not-so-good. Why does this matter to businesses? Why do you need a brochure in a time when everyone is going online? A brochure is often an instrumental part of the marketing and sales process. Sometimes, all that is available to communicate your services is a brochure. A brochure can easily fit into a pocket or be read in a lobby. They can be handed out at trade shows and last far longer than the average 30 seconds that a prospect is on your landing page. When a prospect navigates away from your web site, guess what, it’s gone. It no longer exists. However, a brochure, once closed, still exists. It’s still there. It will stay there until your prospect has decided to file it away or recycle it. Often times, it is more likely to be placed on a desk, waiting for the next time it will be opened, acting as a constant, analog reminder of your business and your services.

The key here in making sure that the brochure does not end up in the recycle bin. You do that by creating a well designed, informative piece. Over the years, I have developed a few rules for creating great brochures.

In no particular order, here are some of my steadfast rules for creating great brochures that attract business for my clients. Read more »