Category Archives: Logo Identity

Logo design: Acorn Family Health and Wellness

Hi, I'm super excited to show the new logo identity I've done for Acorn Family Health and Wellness Centre.

Acorn Health and Wellness Centre is a new health care facility in Oakville, Ontario. The letters in the word ‘acorn’, represent the services offered:

A: Acupuncture, Athletic therapy

C: Chiropractic, Chiropody

O: Orthotics (and possibly osteopathy)

R: Registered massage therapy, Rehabilitation

N: Naturopath, Nutritionist

Acorn is a state of the art, eco-friendly healthcare facility featuring earth friendly features not found in any competitors, such as cork floors, LED lights, bullfrog power, low flush toilets, and a paperless office.

Acorn required a new brand identity which effectively communicated the benefits of the new facility in a meaningful way. By using the tree icon and the oak leaves, we achieved what we set out to, and created a logo identity which uniquely sets Acorn apart from competitors.

Ciao,

Robert

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Kodak Cares

I recently read this article on how Kodak is rebranding themselves as an environmentally green company. Reading through, I see that there are some significant greening practices they are taking on. I definitely see many companies that have already been practicing some green initiateves trying to brand those components as green to paint themselves a bit more green. Just watch out for greenwashing, I'm starting to see it happen more and more.

Here is what they are saying about the Kodak Cares brand from the Kodak website…

Kodak has a long history of commitment to environmental stewardship. That commitment is an unwavering constant in our strategy, and for more than ten years we have set aggressive, quantitative goals as a key measure of our progress.

To help our customers recognize the very best we have to offer, we've created a new environmental logo system that supports the corporate Kodak Cares umbrella mark.

When you see Kodak's new green leaf logo, you'll know you are choosing a product with unique environmental attributes, a service that will help you manage your environmental footprint, or a recycling and reuse program that leverages our commitment to environmental responsibility.

But, we won't be putting this logo just anywhere. First and foremost, we want our products to carry the recognition of objective and respected third parties like ENERGY STAR®, whenever possible. Only for those products that aren't covered by one of these programs will we consider applying our new leaf design.

You can also rest assured that the Kodak Cares mark will always be linked with measurable, proven, positive environmental activities - products, services, and programs that represent the best of our best. That's a commitment you can depend on, because Kodak Cares is more than just a mark–it's our way of doing business.

This is interesting, I'll look to see how it pans out for them.

Thanks.

Robert Scozzari RGD

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Caroline Family Health Team logo identity

Hi, I've completed a new logo identity for Caroline Family Health Team. They are a full service family health care facility in Burlington Ontario. They wanted a simple brand identity that quickly communicated health, well-being and vitality. The usage of common visual cues associated with the health care industry help this logo achieve it's goal.

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The A&P logo through history

I was out and about the other day when I came across an old antique with a logo that I'd not seen before. It was an historical logo for "The Great Atlantic and Pacific Tea Co.". I was intrigued and put together a logo gallery of A&P's logos.


I remember shopping at A&P as a child with my mom. Once upon a time, A&P dominated the supermarket landscape with a whopping 16,000 stores back in the 1930s. Now, they are sitting at about 429 stores. None of the existing stores are in Canada where I'm from. A&P sold its Canadian operations to Metro Inc. back in 2005 and Metro began phasing out the A&P brand name in 2008.

Other Links:
The Great Atlantic and Pacific Tea Co.
A&P Wikipedia Link
A&P Canada Wikipedia Link

How about you? Do you have fond A&P memories? Does the sight of it's logo inspire fond memories? Let me know, leave a comment below.

Thanks,

Robert Scozzari

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