I recently read this article on how Kodak is rebranding themselves as an environmentally green company. Reading through, I see that there are some significant greening practices they are taking on. I definitely see many companies that have already been practicing some green initiateves trying to brand those components as green to paint themselves a bit more green. Just watch out for greenwashing, I'm starting to see it happen more and more.

Here is what they are saying about the Kodak Cares brand from the Kodak website…

Kodak has a long history of commitment to environmental stewardship. That commitment is an unwavering constant in our strategy, and for more than ten years we have set aggressive, quantitative goals as a key measure of our progress.

To help our customers recognize the very best we have to offer, we've created a new environmental logo system that supports the corporate Kodak Cares umbrella mark.

When you see Kodak's new green leaf logo, you'll know you are choosing a product with unique environmental attributes, a service that will help you manage your environmental footprint, or a recycling and reuse program that leverages our commitment to environmental responsibility.

But, we won't be putting this logo just anywhere. First and foremost, we want our products to carry the recognition of objective and respected third parties like ENERGY STAR®, whenever possible. Only for those products that aren't covered by one of these programs will we consider applying our new leaf design.

You can also rest assured that the Kodak Cares mark will always be linked with measurable, proven, positive environmental activities - products, services, and programs that represent the best of our best. That's a commitment you can depend on, because Kodak Cares is more than just a mark–it's our way of doing business.

This is interesting, I'll look to see how it pans out for them.

Thanks.

Robert Scozzari RGD