I love the opening intro to the show Mad Men. It's beautiful to watch. But if you look closely at it, it's telling a story. It's a story about a man who, after working his way to the top, finds his life crumbling around him. Click here or the image above to watch the video via YouTube.
If you watch the show, you can see how it relates. This type of opening intro graphics was first perfected by Saul Bass. The brilliant mind behind the magnificent openings for movies such as Vertigo and Casino. I'll post more on Saul Bass another time.
Ciao,
Robert Scozzari
