Idea’s are the most precious element on earth. They are more valuable than gold. Nothing can exist without an idea. You cannot make money or run a business without ideas. Do not under estimate the power of ideas. Therefore, keeping them fresh and nurturing new ideas all the time is essential to your success.

Here is a great slide-show on the book, The Art of Ideas by John Hunt. Check it out.

Ciao,
Robert Scozzari

Posted: December 11th, 2009 under Books, Inspiration.
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Hi, welcome back to part 2 of my look at the great book Buyology by Martin Lindstrom. If you haven’t read part one and would like to read it, click here.

Buyology is a book about Neuromarketing. What’s that? It’s the study of marketing and its effects on the brain. Essentially, those things that marketers took for granted, are now put up to the test seeing as how we can now examine the effects of certain marketing techniques have on the brain.

Below I’ll outline some of the important findings in the book (Spoiler Alert!). Read more »

Posted: November 20th, 2009 under Books, Branding, Useful Links.
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Today in my blog, I want to start a new series where I explore a great book I’ve been reading titled, Buyology or Buy•ology by Martin Lindstrom.

First, let me explain how I found this book and got into reading it. I was chatting with a new prospect who wanted some web-based branding work done. As it so happened, she had read the book Buyology and asked me if I had read it. Well, I begun to tell her that I have heard of it, but I have not read it.

As it turned out, she was so inspired by this book, that reading it was a prerequisite to working with her. I, on the other hand, was so inspired by her commitment to the book and the ideas contained within it, that I was very much intrigued to pick it up and give it a read. I immediately visited my favourite online retailer and purchased the book. Read more »

Posted: November 12th, 2009 under Books, Branding.
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