Here is an article I found that I think you will find informative.
If you want your brand to be relevant, you must offer your clients, customers and prospects useful information. You must give, give and give.
If you want your brand to be less relevant and forgettable, hire a celebrity.
Just check out these stats…
If you want to convince people to trust your brand, convince their family members, friends and associates first so that they will refer you.
If you want to have the least amount of trust for your brand, again, hire a celebrity. Sorry Brad Pitt.
That's very interesting. It seems, those high paid celebrities, hawking wares, are actually not helping the products they have been hired to sell. It seems, the big companies will be better off hiring me or you.
Ciao,
Robert Scozzari RGD
